TH-er

Name, brand and communication work for a VR magazine (content in a VR experience).

Early thinking

Broad themes:

• primary
  • mixed vs dual reality
  • architecture
  • room grid
  • perspective
• secondary
  • gaming
  • monospace

Examples of branding in VR:

• https://versions.killscreen.com
• http://whitney.org/Exhibitions/Dreamlands

Art references:

• https://en.wikipedia.org/wiki/Cubism

Lettering / name:

Thinking of referencing the phonetic source of the word there


Looking at TH-er as an option (domains seem to work as well)

Typogrpahy

Considering typefaces via Fontstand - a great option for high quality typefaces in a month by month leasing model (for web and desktop):

• Noka (black), by blackletra
  
• Colfax, by Process
  
• Klavika, by Process

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How Can We Think of a brand Identity in VR?

1D: Position

• positioning: what historical, futuristic and other references do we want to make?
• name: what does There mean? Can we dig into that?
  • name syntax maybe there
• Is there a call for action (or call for affiliation) we want to ignite?

2D: Graphic

• mood–board: visual research (past, future)
• typography: lettering exploration, vetting those visually, technically and thinking about upcoming 2D / 3D upcoming considerations
• branding: deciding on a traditional direction of mark, lettering, etc – or a completely different type of identity (moving, generative, spatial, sound–based et al)
• color palettes: stationary and in movement

3D: Spatial

• research: architecture, way–finding, gallery design
• examples of kinetic communication
  • agent moving: highway
  • type moving: films, installations, art
• layout concepts
  • for gallery setting
  • long form reading
  • immersive media
    • non “mounted” videos, text etc

4D: Movement and more

• interaction with movement
• spatial interactions: sound, et al.